Tim O'Reilly

Amazon's Long Tail Not So Long

by @timoreilly  | +Tim O'Reilly  | Comments: 1 6 August 2005

Chris Anderson, whose original "Long Tail" article in Wired claimed that Amazon gained a remarkable 57% of its sales from books not available in brick and mortar stores, now retracts that number. Based on a recalibration, working with Amazon rank maven Morris Rosenthal, he now estimates the Amazon tail to be between 20 and 36%. Still a nice part of Amazon's revenue, but not as shocking as originally estimated.

Comments: 1

Alex Choo [23 August 2005 07:45 AM]

Hello, TicTap might have the first search engine for Amazon.com's long tail!

Read about it at our blog.

http://blog.tictap.com/index.php/2005/08/23/searching-amazoncoms-long-tail/