Smarkets: An Amazon price rank prediction market

After my post this morning about the Y!/O’ Buzz Market Game, I was pointed at Smarkets, a prediction market for Amazon products.

Each new product added becomes a “stock”.
Chart_pie If a product’s Amazon’s sales rank improves, its stock price goes up. And vice-versa.
Chart_pie Traders buy, sell, short, and cover.

Here’s this month’s Oprah’s Book Club choice: “A Million Little Pieces”. Very nice!

Oh, and it’s YARoR (Yet Another Ruby on Rails) site… who’d have thunk it.