Internet advertising works best when anyone can produce a simple ad. This was first shown with Doubleclick ceding ad prominence to Google and now it will be shown in internet video with blip.tv‘s new DIY ad program. In Blip’s case the video creator can create a simple ad to be shown at the end of their video. Presumably, the content creator will know what ad will work best after their video.
The first partner in this is O’Reilly’s CRAFT and MAKE. Their ads will be tool-based to compliment the DIY-projects of their videos. You can see these first on Bre Pettis’ Weekend Project video series.
As PT said in the press release:
“For over two years MAKE has delivered some of the best do-it-yourself projects in print, online and video — and now we can finally put our own clickable relevant ads in our popular weekly how-to videos,” said Phillip Torrone, Senior Editor of MAKE Magazine. “From USB charging mint tin kits, build it yourself MP3 players, to back issues of MAKE we now have a lot of creative control — it’s perfect for us and I’m sure it will be extremely valuable to anyone who uses blip.tv for their video content.”
Though not operating on the same scale as Adwords and Adsense, it still has several similar traits. When the full program rolls out in a couple of weeks, there will be automated sign-up, their can be an ad for any video (just as there may eventually be for every search query), and the content creator can keep iterating on their ad to perfect it. Who will be next to roll this type of program out?