We had our third Ignite Seattle a couple of weeks ago and the videos are now up. The first one that I am going to share is Scott Berkun‘s great talk entitled “Attention and Sex”.
In it, Scott discusses a time when presidential debate questions were answered in hours instead of a couple of minutes (and the whole debate lasted half a day). He contrasts that to today where we do things in the smallest amount of time possible so that we can do other things (or multi-tasking) and presidential debates last an hour. Scott brings up the latest research that casts multi-tasking in a counter-productive light. He ultimately suggests that if we want to achieve greatness that we should pay attention to how the great people who came before us paid attention — by blocking distractions out and focusing on the task at hand. Given all the focus on attention today on the web, this talk is timely.
Where does sex come in? Other than just providing the talk with a great title, Scott points out that it’s one of the few places where people today don’t multi-task; we still pay a lot of attention during sex.