TOC Speakers in the News

Tools of Change is a mere three weeks away, and Chris Anderson has just announced his new startup,, which he’ll be presenting at TOC on June 19. A smart author and marketer, Chris has hit on an idea to help authors promote themselves–one that could become an important force in publishing.

Speaking of forces in the sector, Brian Murray was promoted last week from group president to president of HarperCollins worldwide. A leader of change in publishing, Brian’s keynote at TOC will focus on how his team has been able to alter its longstanding course. Change is hard; this talk should be juicy.

In other late-breaking news, we’ve added a couple of cool sessions to the TOC program. Tim will be interviewing Google about the future of search and how changes in that industry could affect the publishing sector. Amazon will be moderating a panel on POD as a supply-chain option for publishers. And Rob Flickenger and Asheesh Birla will share secrets for success in wiki publishing–an appealing but tricky medium.

  • FYI, Eventful has lots of free tools that authors can take advantage of to help promote their book tours.

    First, we aggregate a huge number of book events around the country, including everything going on at Barnes & Noble, Borders, and many indie bookstores. Second, users can mark authors as favorites and then track when they’re coming to your town.

    Third, users can “demand” that a favorite author come to their town — and virally get others to do the same — causing the author to agree to make an appearance. This is working today with our Eventful Demand feature, where we have over 250,000 demands for events ranging from music, comedy, film screenings, and political events, to book signings and author events as well.