Best Press Release Ever?

We at Radar are not in the business of reprinting or rephrasing press releases — there are plenty of technology blogs that do just that — but every now and then we read one that catches our interest, regardless of the topic. Under the headline “Backcountry.com finally gives something back to the open source community,” we’ve just read a press release that leads with one of the most enjoyable sentences we’ve seen recently: “After mooching off the open source world for 10 years and making millions, Backcountry.com finally threw the Postgres community a bone in the form of a database synching tool curiously called Bucardo.”

The program itself looks interesting (visit Backcountry.com and Bucardo.org), but enjoy the energy, the tone, and the understanding of the audience of that first sentence. Wouldn’t you read more press releases all the way to the end if they started that way?

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