Evan Williams put up a great post today on evaluating business ideas, “Will it fly? How to Evaluate a New Product Idea.” Required reading for entrepreneurs.
I think his last criterion, “Personally Compelling,” is the most important for whether an idea will succeed or fail at all. The other criteria speak to how big that success can be. I find it very easy to work on Wesabe seven days a week, and I never get tired of it. That won’t make us the next Google on its own, but it does help us keep moving ahead (especially since there are others at the company who apparently feel the same way). After you have that or don’t, then the rest of Evan’s list will help determine what that energy leads to.
Great read — thanks Ev.