In O’Reilly Radar’s recent reseach report, Virtual Worlds: A Business Guide, we contend that virtual worlds will go mainstream. The most powerful data point supporting our argument is that the most active and popular virtual worlds nowadays tend to be those populated by children. The next generation is growing up playing virtual worlds.
And now one of the biggest purveyors of virtual worlds for children, Nickelodeon (which owns Neopets), is going in deeper. It’s adding more virtual world features to Neopets and developing a virtual world around its SpongeBob SquarePants franchise. Companies not paying attention to virtual worlds are not paying attention to where the market is going.