Use Publishing Experiments as a Guide

Kevin Anderson’s recent post on the future of newspapers reiterates the importance of digital experimentation — a vital topic that extends well beyond newspaper publishing:

The difference between the late 1990s and now is that cost of editorial experimentation has dropped almost to zero in some cases. Creative use of freely available web tools can achieve most editorial goals, and it can be used as a guide for future development. Out of all of the things you could do, it will help you understand what you must do.


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