UK book retailer Blackwell will test the Espresso Book Machine at one of its locations this fall with an eye toward installing the print-on-demand device at additional stores. From a Blackwell press release:
Blackwell CEO Vince Gunn — “From a retailer’s point of view, even allowing for the first-generation technology and publisher challenges, this is a fantastic opportunity — sell to demand with no risk to inventory and an opportunity to create incremental revenue streams for ourselves and publishers.”