Radar Theme: Neuro-everything

[This is part of a series of posts that briefly describe the trends that we're currently tracking here at O'Reilly]

Humans are consistently irrational, and every lottery ticket sold proves the point again. Psychologists, economists, neurobiologists are all studying what makes us behave the way we do. The promise is that we'll be able to be better: compensate for our biases, exploit the biases of others, or become smarter.

Watchlist: Mind Hacks, Nudge Blog, Robert Cialdini, Kluge.