Mobile Advertising: You're Doing It Wrong

Don't miss this great post by Chris Heathcote deconstructing Google's first steps into map advertising on the web and mobile map apps. There's still some usability and use-case work to be done, but it's interesting to see their initial take. As many people have predicted, text ads are difficult to make work on the mobile screen; in Chris's words, "On the web, a banner is 1-5% of the page; on a mobile it’s close to 30%". Chris doesn't feel Google has the problem solved yet (and, in fairness, I doubt Google does either).

You're Doing It Wrong