Don’t miss this great post by Chris Heathcote deconstructing Google’s first steps into map advertising on the web and mobile map apps. There’s still some usability and use-case work to be done, but it’s interesting to see their initial take. As many people have predicted, text ads are difficult to make work on the mobile screen; in Chris’s words, “On the web, a banner is 1-5% of the page; on a mobile it’s close to 30%”. Chris doesn’t feel Google has the problem solved yet (and, in fairness, I doubt Google does either).
