Visualization of Interests at Web 2.0 Summit

To help make the most of this week’s Web 2.0 Summit, I wanted to understand the overall audience gestalt – what are the broad themes, interests, and ideas that are important to the people going to the conference? A tag cloud can be a great (but admittedly imperfect!) way to understand these large patterns quickly, so I used a spider to collect a list of keyword meta tags from the various organizations represented at the conference. Here’s what I got when I fed them into Wordle:


As in most tag clouds, the largest categories (“Online,” “Business”, “News,” and “Management”) are not nearly as interesting as the smaller ones. For example:

  • Words like “storage,” “data,” and “hosting” reinforce the importance of operational competence. (And why we run the Velocity Conference).
  • “Search,” “advertising,” and “marketing” illustrate some of the business models in play, and “banking,” “equity,” and “venture” represent some of the investors.
  • “Content” makes a strong showing, with “Video” beating out “book” by a wide margin. This idea of the changing nature of content is also explored in next February’s Tools of Change conference.
  • Rich internet application themes emerges from words like “design,” “interactive,” and “usability.”
  • At least a few Radar trends, including “biology” emerged. (Of course, so did “baby,” so there’s obviously only so far this type of tool can go!)
  • The diversity of people and companies also emerged, with tags like “insurance,” “movies,” “art,” “travel,” “investing,” “music,” and “science” woven throughout the larger ideas.

So, in all, it looks like many of the themes outlined in the orginal What is Web 2.0 article are still alive and well, but are now reflecting the content types, business models, and interests of a maturing online media universe. Should be a fascinating few days!

  • mhphish

    As a teacher I’m concerned that education isn’t on there! We are doing some great things in the classroom with web 2.0 apps!

  • nmw

    LOL — looks a lot like the portfolio I manage!

    ;D nmw

  • Falafulu Fisi

    Wordle looks useless to me. There is no word semantic at all or concept extraction, just pure key-word, which is useless.

  • Andrew Odewahn

    @Falafulu — true, Wordle doesn’t do any additional pre-processing, but it does do a good job of visualizing what it’s given. If you know of any webservices that do the semantic analysis I’d love to hear about them.

  • Web 2.0 is emerging to become just as big as the blogging platform when first introduced to the Internet.
    Bringing Web2.0 apps into the classroom is a great idea. This would open up the minds of students and attempt to make a good platform even better.