Conversation is the New King

Kate Eltham calls out publishers who blog through a PR lens and points the way to publisher blogs that fully embrace the medium:

It used to be common wisdom that content is king. But the popularity of social media has demonstrated that what internet users are really seeking is connection. A blog may be a cheap and easy way of publishing web content but its biggest strength is that it is a platform for conversation. [Emphasis included in original post.]

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