Twitter Approval Matrix – July 2009

This is the third post for the Twitter Approval Matrix with data that spanned the month of July and different sources such as, scraping archives, and observations. This month I received help from Joe Fernandez the CEO of and Tom Zeng the creator of They provided some great ‘hard’ data that allowed me to better place more items on the grid this month.

A quick refresher, the matrix shows four quadrants used to describe trends found on Twitter, or related sites such as,, etc. The Y-axis is partly analytical and shows popularity (mostly through scraped numbers) or perceived popularity (in the future nominated by you). The other part of the grid is more curated and subjective. The X-axis has been plotted based on my personal opinion. You may agree or disagree with my placements and that’s all good to me. After all, it is about taste. The matrix and plots do not represent a thorough analytical treatment, but rather a view of the trends that could be found in data sources allowing me to plot with some sense of relevance.


For this post, I’ve limited the data and activity to the month of July. Again, I’ll continue with this project as long as I get enough feedback/help. So, if you are interested in contributing, you can comment here, or read the original post to figure out the best way for you to submit your plots.

I hope you enjoy this and see it as a potentially useful tool to monitor trends that your fellow readers are tracking.

  • Interesting as allways.

    Just a note: Harry Potter didn’t climb due to kids starting to read again or because parents talked about it. The movie Harry Potter & the Half-Blood Prince was released in July and it was one of the most antecipated movies of the year.

  • kavehg

    interesting, indeed … I can see a chart like this being a useful once/week thing on the front page of major daily publications.

    corrections: and

  • NNM

    Hmm, I registered to twitter long ago, for research and curitosity. I never really used it, tried to get my password resent so I can delete my account. Impossible.
    So, I’ve never used it, and yet, I have hundreds of “followers” and countless email spam.
    Twitter is evil. (I wouldn’t mind if some hackers decided to teach them a little lesson…)

  • I am surprised that healthcare reform is not anywhere on the list…

  • Brian-

    Healthcare picked up the last half of July and continues to grow in August. Here is what one of the data sources says about HCR “Health Care Reform (#hcr) is picking up major steam and probably going to be huge.”

    So you are correct in your assumption, likely HCR is hitting an inflection point, if not a tipping point.