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I am releasing my conversation with John Hagel in three segments. In the first segment we discussed the real-time web. Here we discuss the move from the information web to the Social Web.
John makes the point that the rise of the Social Web feels “a bit like Back to the Future” for people who have a long history with the Internet. In the early days the Internet functioned to link people – scientists, researchers etc. The advent of the World Wide Web saw the Internet functioning more as a publishing platform. Now, with the Social Web, we are back full circle to a network that connects people together. When you connect people to people (as opposed to just brokering information) you are able to surface valuable tacit knowledge that is difficult to express in documents.