The Monetization Paradox — interesting post by Charlie Stross about the quandry of authors. he proposed $9.99 cap on ebooks replaces the high-end $24 hardcover. Not only does it mean less royalties for the authors, it means less money for the publishers — or, more importantly, their marketing divisions. Here’s a hint: if I wanted to spend my time marketing my books I’d have gone into marketing. I’m a writer. Every hour spent on marketing activities is an hour spent not writing. Ditto editing, proofreading, commissioning cover art, and so on. This is what I have publishers for.