Authors who want to jump into Twitter, Facebook and all the rest should pay heed to Chris Brogan. He’s spent years — more than a decade — carrying on a conversation with his audience. Take a look at the sheer number of @ replies in his Twitter feed and you’ll see how seriously he takes this stuff.
In the following interview, Brogan outlines easy community-building techniques and common pitfalls that should be avoided at all costs (narcissists, beware). He’s also got a few pointed comments for laggard publishers.