Four short links: 31 January 2011

BBC Web Cuts Show Wider Disconnect (The Guardian) — I forget that most people still think of the web as a secondary add-on to the traditional way of doing things rather than as the new way. Interesting article which brings home the point in the context of the BBC, but you can tell the same story in almost any business.
40p Off a Latte (Chris Heathcote) — One of the bits I enjoyed the most was unpacking the old ubiquitous computing cliche of your phone vibrating with a coupon off a latte when walking past a Starbucks. This whole presentation is brilliant. I’m still zinging off how data can displace actions in time and space: what you buy today on Amazon will trigger a recommendation later for someone else.
Long-Form Reporting Finds Commercial Hope in E-Books — ProPublica and New York Times have launched long-form reporting in Kindle Singles, Amazon’s format for 5k-30k word pieces. On Thursday, he told me his job involved asking the question, “How do you monetize the content when it is not news anymore?” Repackaging and updating the paper’s coverage of specific topics is a common answer.
Why You Should Never Search for Free WordPress Themes in Google or Anywhere Else — short answer: free themes are full of SEO rubbish or worse. Every hit on your site boosts someone else’s penis pills site, and runs the risk that search engines will decide your site is itself spam.

BBC Pares Web, Data Interaction Design, Long-Form Commerce, and Dangers of Free Themes