How Online Companies Get You to Spend More and Share More (Wired) — Dan Ariely (“Predictably Irrational”) tackles Amazon, Netflix, Groupon, etc. and shows how their web design ties into studies of our cognitive biases. This is great post-hoc analysis, but I’d love to know whether it’s predictive: can you say “do X, in line with study Y” and conversions always increase?
The Power of Open — a collection of success stories around creators releasing Creative Commons-licensed works. Examples range from movies to TED talks to photos to music to books to education. High quality PDF for download for free, or pay for a print copy. (via Gabriella Coleman)