Peter Meyers

Links on the side

A simple solution for including hyperlinks without undermining focus.

by | @petermeyers  | Comment |  8 November 2011

This is part of an ongoing series related to Peter Meyers' project "Breaking the Page: Transforming Books and the Reading Experience." We'll be featuring additional material in the weeks ahead. (Note: This post originally appeared on A New Kind of Book. It's republished with permission.)

I've written previously about the distracting effects of excessive hyperlinks: how lots of "hey, click me" blue-lined text makes it hard to focus on a writer's own writing. In this post, I want to air out a design idea that accommodates links, but does so in a way that helps readers maintain focus and momentum.

The example prompting this concept is similar to what you probably see online every day (click to enlarge):

Example of web article with way too many links
Example of web article with way too many links (click to enlarge).

Are each of those time-consuming and attention-distracting links truly worth visiting? At a time when focus is a precious commodity, isn't it odd how often digital documents place exit ramps in front of readers? My idea is simple. Remove the link from the body text and instead use a brief margin note to signal readers that additional info awaits. In sketch form it looks something like:

Link layout alternative: move links into the margins
Links removed from the body text and placed, with brief commentary, in the margin (click to enlarge).

I see three main benefits:

  1. Eliminating hyperlink distraction. I can't be the only one out there who finds the mere presence of hyperlinks distracting. Even the majority of times when I don't follow the links, I find myself struggling to ignore the noise of the unknown: What awaits if I follow that link? Why did the author put the link here and not beneath some other phrase? My mind wanders when what I really want is to focus.
  2. Enabling link evaluation. Sometimes all we readers need is a bit more info about what a link points to. Then we can make better decisions about whether the click or tap is worth our time. In the original excerpt I posted, a curious reader can right-click the link to expose the URL — that at least reveals a citation's source. But is it worth taking the time to do so? And do most readers even know that trick? I think that simply adding a smidgen more info — for example, what I added in my sketch — could help readers quickly judge the value of the target.
  3. Offering the possibility of adding "read later" tools. Most people know about "time-shifting" reading services like Instapaper and Read It Later. They're great for scooping up worthwhile reads that we don't have time for during a busy day. I think it might be interesting to implement a similar service in a document-specific way. That is, give readers a quick way to say, in effect, "that linked article looks great; please hang onto it and give it back to me when I'm finished reading this piece." I didn't add that feature to the sketch, but doing so would be a relatively simple matter of adding in some kind of "read it later" icon next to each link.

Digital documents — books, web articles, business communications — that help readers focus are the ones that we're most likely to remember. Those that send us scampering around the Web will be more easily forgotten.

Webcast: Digital Bookmaking Tools Roundup #2 — Back by popular demand, in a second look at Digital Bookmaking Tools, author and book futurist Pete Meyers explores the existing options for creating digital books.

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tags: attention, breaking the page, focus, hyperlinks, links, readers, usability






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