Dark Social (The Atlantic) — Just look at that graph. On the one hand, you have all the social networks that you know. They’re about 43.5 percent of our social traffic. On the other, you have this previously unmeasured darknet that’s delivering 56.5 percent of people to individual stories. This is not a niche phenomenon! It’s more than 2.5x Facebook’s impact on the site.
A Tethered World — All students, across all 56 represented countries, are doing generally the same few things. Facebook and Twitter, above all else, are the predominant tools for all information use among the participants. The predominance of these few tools are creating a homogenizing influence around the world.
