Peeking Into the Trough

Has big data reached the dread peak of inflated expectation?

According to Gartner, big data has now reached the peak of inflated expectations in its hype-cycle model, and is falling into the ‘trough of disillusionment’—a period of disappointment and negative press.

Edd Dumbill is not so sure. “Big data is only just getting going,” he says. “Sure, it’s not magic, but there’s much opportunity and much to learn.” Still, he does see a change in big data’s maturity.

In planning Strata 2013, Edd sees a bigger focus on best practices and growing past pilot deployments. “The real value will come when companies embrace big data as a business problem, not an IT project,” he says.

What do you think: Are we there yet? Does this descent into the trough indicate that real usefulness is just around the corner? We look forward to reading your answers below.