Is Google Jumping the Shark? (Seth Godin) — Public companies almost inevitably seek to grow profits faster than expected, which means beyond the organic growth that comes from doing what made them great in the first place. In order to gain that profit, it’s typical to hire people and reward them for measuring and increasing profits, even at the expense of what the company originally set out to do. Eloquent redux.
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The growing role of software architects: “Architecture has become much more interesting now because it’s become more encompassing," says Neal Ford, software architect and meme wrangler at ThoughtWorks.