In-Game Graph Analysis (The Economist) — one MLB team has bought a Cray Ulrika graph-processing appliance for in-game analysis of data. Please hold, boggling. (via Courtney Nash)
Disney Bets $1B on Technology (BusinessWeek) — MyMagic+ promises far more radical change. It’s a sweeping reservation and ride planning system that allows for bookings months in advance on a website or smartphone app. Bracelets called MagicBands, which link electronically to an encrypted database of visitor information, serve as admission tickets, hotel keys, and credit or debit cards; a tap against a sensor pays for food or trinkets. The bands have radio frequency identification (RFID) chips—which critics derisively call spychips because of their ability to monitor people and things. (via Jim Stogdill)
Stupid Smart Stuff (Don Norman) — In the airplane, the pilots are not attending, but when trouble does arise, the extremely well-trained pilots have several minutes to respond. In the automobile, when trouble arises, the ill-trained drivers will have one or two seconds to respond. Automobile designers – and law makers – have ignored this information.
What You Think You Know About the Web Is Wrong — Chartbeat looked at deep user behavior across 2 billion visits across the web over the course of a month and found that most people who click don’t read. In fact, a stunning 55% spent fewer than 15 seconds actively on a page. The stats get a little better if you filter purely for article pages, but even then one in every three visitors spend less than 15 seconds reading articles they land on. The entire article makes some powerful points about the difference between what’s engaged with and what’s shared. Articles that were clicked on and engaged with tended to be actual news. In August, the best performers were Obamacare, Edward Snowden, Syria and George Zimmerman, while in January the debates around Woody Allen and Richard Sherman dominated. The most clicked on but least deeply engaged-with articles had topics that were more generic. In August, the worst performers included Top, Best, Biggest, Fictional etc while in January the worst performers included Hairstyles, Positions, Nude and, for some reason, Virginia. That’s data for you.