The Parable of Google Flu (PDF) — We explore two
issues that contributed to [Google Flu Trends]’s mistakes—big data hubris and algorithm dynamics—and offer lessons for moving forward in the big data age. Overtrained and underfed?
Principles of Good Data Analysis (Greg Reda) — Once you’ve settled on your approach and data sources, you need to make sure you understand how the data was generated or captured, especially if you are using your own company’s data. Treble so if you are using data you snaffled off the net, riddled with collection bias and untold omissions. (via Stijn Debrouwere)