What BlackBerry is up to these days

Practically dead in smartphones, BlackBerry is dominant in the auto industry.

Here’s a surprise, via Bloomberg:

“BlackBerry’s QNX operating system, used to power its BlackBerry 10 phones, has become the technology of choice for mapping, communication and entertainment systems in cars from Ford Motor Co. to luxury German brands Porsche and BMW.”

BlackBerry acquired QNX in 2010 from Harman International, a long-time supplier to the auto industry. “Long-time supplier” is the crucial bit. As for why QNX has done well, Bloomberg explains:

“‘QNX is the standard right now,’ said Matthew Stover, an analyst at Guggenheim Partners in Boston. ‘It’s proven and people know what it is.’

A key to maintaining the lead is QNX’s track record in running safety systems, crucial in situations where a software freeze could mean a car accident.”

By the logic of Silicon Valley, that’s a disruption waiting to happen, as Google and a consortium of automakers have foreseen. But this also underscores the ways in which the market for software in heavy industry, and in physical machines in general, is different from the market for software that stays strictly virtual.

[H/T Jim Stogdill]

tags: , ,

Get the O’Reilly Data Newsletter

Stay informed. Receive weekly insight from industry insiders.

Get the O’Reilly Web Ops and Performance Newsletter

Weekly insight from industry insiders. Plus exclusive content and offers.

Get the O’Reilly Programming Newsletter

Weekly insight from industry insiders. Plus exclusive content and offers.

Get the O’Reilly Hardware Newsletter

Get weekly insight and knowledge on how to design, prototype, manufacture, and market great connected devices.

Get Four Short Links in Your Inbox

Sign up to receive Nat’s eclectic collection of curated links every weekday.

Get the O’Reilly Design Newsletter

Stay informed. Receive weekly insight from industry insiders.

Get the O’Reilly Web Platform Newsletter

Stay informed. Receive weekly insight from industry insiders—plus exclusive content and offers.

  • ifIhadamilliondollars

    Blackberry started from scratch with the new BB10 phones, and myself and others I know that have tried them, are impressed with how much they’ve achieved with the new OS.
    With BB10.2 I can use a use a huge percentage of available Android apps including netflix and others that people bitched about being unavailable before.