Experience Design Links and Fodder: February 6, 2015

On-demand focus groups; the bond between ux, data, and design

Each week our design editors curate the most notable, interesting, and important material they come across. Below you’ll find their recent selections. You can get these and more in our weekly Design Newsletter.

Focus groups on demand

User experience start-up UserTesting has modernized the old-fashioned focus group: “it runs an online panel of more than one million testers…who can test products and other company materials on demand.” Current clients include the likes of Google, Facebook, Home Depot, Verizon Wireless, and Amazon — UserTesting just might be onto something.

Survey_Form_MCLK-Travel_Flickr
Source: Cropped image by MCLK Travel on Flickr


Quote of the Week

“Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.” — Tim Cook, September, 2014


Data, design, and UX get it together

In this TED Talk, Rochelle King, senior designer at Spotify, explores the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data, and the people for whom it is built.


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