"Google" entries

It’s the end of the web as we knew it

You might feel fine.

For the past 15 years, Google has enforced the classic “HTML as foundation” architecture at the heart of the Web. Content creators and the developers who support them had to present content and link information as part of their pages’ HTML if they wanted Google’s spidering bots to see them. Google effectively punished developers who made links or content available only through JavaScript (or images, or CSS), giving them low or non-existent search results.

Google did this to keep their processing simple, not because of a deep fondness for HTML. Even as Google’s bots stuck to a simple diet of HTML, other parts of Google were developing JavaScript-centric approaches, like AngularJS: a “Superheroic JavaScript MVW Framework” that “is what HTML would have been, had it been designed for building web-apps.”

Angular is far from alone. As JavaScript grew, more and more programmers wanted to build their apps as programs, not as pages. Or, as Jen Simmons summarized it at Fluent, “Dang that stupid HTML, I’m just going to load an empty page… then I’ll run the real program, I’ll run the JavaScript.” Read more…

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Microsoft Missing the Boat on Mobile?

Yesterday's Microsoft Watch had an incisive article about Microsoft's failure to compete in the mobile phone marketplace. Echoing my own assertions that Microsoft's obsessive focus on competition with Google in search is a massive distraction, while open mobile is Google's most strategic initiative, Joe Wilcox notes: Microsoft must change its priorities. The company has wasted too much time chasing…

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