- Metastable Failure State (Facebook) — very nice story about working together to discover the cause of one of those persistently weird problems.
- Bandit — static security analysis of Python code.
- Quantum OS — Linux desktop based on Google’s Material Design. UI guidelines fascinate me: users love consistency, designers and brands hate that everything works the same.
- Inside AWS — Every day, AWS installs enough server infrastructure to host the entire Amazon e-tailing business from back in 2004, when Amazon the retailer was one-tenth its current size at $7 billion in annual revenue. “What has changed in the last year,” Hamilton asked rhetorically, and then quipped: “We have done it 365 more times.” That is another way of saying that in the past year AWS has added enough capacity to support a $2.55 trillion online retailing operation, should one ever be allowed to exist.
There's a disconnect between Uber the company, the people driving the cars, and the people buying the services. That situation is ripe for abuse — and abuse is what we're seeing. Uber has built a great service. Why do they feel the need to use dirty tricks to succeed? Read more...
Brand storytelling is your unique chance to be persuasive and make the case for your product.
Editor’s note: this is an excerpt from our recent book Lean Branding ; it is part of a free curated collection of chapters from the O’Reilly Design library. Download a free copy of the Experience Design ebook here.Throughout this chapter, we will look at the six essential parts of a lean brand story: positioning, promise, personas, personality, product, and pricing.
I’ve never met someone who did not aspire to be something more. Even Homer Simpson, with his absolute lack of will and ultimate disregard for the future, at times aspired to be a better husband, a fitter couch potato, a less miserable son to his old man. I’ve heard 5-year-olds state with absolute certainty that they will be president. Someone is sweating his head off right now at some ridiculously expensive gym because he aspires to be fitter. As you read this, someone is pulling an all-nighter studying to earn class valedictorian status — or maybe even reading this book to up her brand game (in which case, I highly appreciate it!). I’m pretty sure someone is daydreaming to the sound of Bruno Mars’s “Billionaire.” Someone (perhaps you) aspires to build a successful product that customers open their wallets and hearts for. If that is indeed you, please hold on to this thought: aspirations.
Behind every great brand is a promise that fulfills its customers’ aspirations. We are in the business of taking customers from A to B, where A is who they are today and B is who they want to be tomorrow. Consider the products you love — sports attire, note-taking apps, electronic devices, chocolate ice cream, this book — and how they’ve made you feel closer to whom you want to be.
Google has asked the U.S. Supreme Court to review the CAFC’s ruling that Oracle's Java APIs are copyrightable.
Editor’s note: this is a forthcoming article for the March 2015 issue of Communications of the ACM (CACM); it is published here with permission.
For more than 20 years, the prevailing view has been that application program interfaces (APIs) are unprotectable elements of copyrighted computer programs. Under this view, programmers are free to reimplement other firms’ APIs in independently written code. Competition and innovation in the software industry has thrived amazingly well in part because of rulings upholding this understanding.
Challenging this view is the Court of Appeals of the Federal Circuit (CAFC) May 2014 decision in Oracle v. Google. The CAFC held that the “structure, sequence, and organization” (SSO) of Oracle’s Java APIs that Google reimplemented in its Android software are protectable expression under copyright law. It reversed a lower court ruling that the Java APIs were not copyrightable.
Google has asked the U.S. Supreme Court to review the CAFC’s ruling. Several amicus curiae (friend of the court) briefs have been filed in support of this effort. Hewlett-Packard, Red Hat, and Yahoo! (PDF) are among these amici (as am I and 77 computer scientists).
The Supreme Court may take the case because the CAFC’s decision is in conflict with other appellate court rulings that exclude APIs from copyright protection.
This article will explain the Oracle and Google theories about the copyrightability of Java APIs and the precedents on which each relies. The stakes in this case could not be higher. Read more…
Martin Charlier on design teams, responsibility, and service.
Industrial designers and interaction designers are joining forces to create the best services for Internet of Things (IoT). I sat down with Martin Charlier, a design strategist with a unique distinction of having both interaction and industrial design experience to talk about how the IoT is changing the design landscape, including team dynamics, responsible design, and value-driven design. Charlier is the co-author of the forthcoming Designing Connected Products and a contributor to Designing for Emerging Technologies. For a free download of sample chapters from Designing Connected Products click here.
Charlier discusses the key ingredients for teams working on a product together and how to achieve a unified vision:
“I think every field needs to know a little bit about others, just a basic understanding of the other side. In some of the most interesting projects I’ve seen, the team was made up of somebody with an industrial design background, somebody doing more technology and somebody doing more interaction and user experience.
“The key, though, to some of the projects I’ve seen was that they started to work together as one team before splitting up into their respective domain areas so that there was a joined vision. I think that’s the most important thing: to come up with a joined vision. I think that’s where interaction design and industrial design, for example, need to think of either sides of the coin.”
Tom Greever talks about the evolution of experience design and the challenges — and opportunities — facing designers today.
It’s no secret that design is playing a more prominent role within many organizations. Designers are becoming fundamentally linked to the development and success of products and services versus their more historical role polishing the appearance of those products and services. I recently sat down with Tom Greever, UX Director at Bitovi, to talk about the evolution of UX design, challenges that design professionals face today, and some of the keys to the success of the modern UX designer. Greever describes the evolution:
“Traditionally, the only problem we were trying to solve was to make something look better. It was a problem of just aesthetics, but now our designs have to solve for things like ease of use, or conversion, or user engagement. We’re solving business problems. We’re helping businesses achieve their goals through design, and if we can’t do that, then our designs aren’t any good. We’re not creating the right experience. They’re not providing value.”
From the Internet of Things to data-driven fashion, here are key insights from Strata + Hadoop World in Barcelona 2014.
Experts from across the big data world came together for Strata + Hadoop World in Barcelona 2014. We’ve gathered insights from the event below.
#IoTH: The Internet of Things and Humans
“If we could start over with these capabilities we have now, how would we do it differently?” Tim O’Reilly continues to explore data and the Internet of Things through the lens of human empowerment and the ability to “use technology to give people superpowers.”