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08.30.06

Tim O'Reilly

Tim O'Reilly

Web 2.0 Expo and technical conference

The Web 2.0 Conference, launched in 2004, gave a name to the resurgence of the internet economy, and framed the ideas that are shaping that resurgence. The second conference, and the paper I wrote for it last year, What is Web 2.0?, laid out the principles that distinguish Web 2.0 applications from their predecessors. The third Web 2.0 conference, November 7-9 at the Palace Hotel in San Francisco, will once again bring together the technical innovators and business leaders behind the revolution, and highlight the drivers of success in the network era.

But there's a long way between the big framing ideas of web 2.0 and their practical application. What's more, the Web 2.0 Conference sold out last year and is on an invitation-only basis this year, with far greater demand than the event can accommodate. And that's why O'Reilly and CMP have today announced a second, companion conference, the Web 2.0 Expo, to be held April 15-18, 2007 at the Moscone West Convention Center in San Francisco. The Expo will include a four-day hands-on technical conference and tutorials as well as a trade show floor.

Every big idea needs implementation. We saw the need for a second event that focuses on how to actually build effective Web 2.0 applications. We're tackling not just Web 2.0 as strategy but also design, programming, operations, and viral marketing -- the elements of execution that will ultimately separate the winners from the me-too companies in the space.

In addition to big picture keynotes, a launchpad for new companies, and a full expo floor, the Expo will include a full technical conference, with tracks for programming and administration, design, and marketing as well as strategy and business models.



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