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Apr 2
2007

Brady Forrest

Brady Forrest

Supermarket 2.0 Video

This Supermarket 2.0 parody video is really cute. It creatively applies Web 2.0 terms and concepts to the food shopping experience. The Pandora-style shopping experience mid-way through is especially excellent.
It was created as guerilla marketing for Israeli startups UrbanSeeder and Wishood. Through a mix of web and real-world cards UrbanSeeder allows you to get to know someone anonymously and at a pace of your choosing (learn more). Wishood is a wishlist sharing site where members can comment on each other's desires. Smart way to get noticed. <via BoingBoing>



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stlouisx50   [04.03.07 10:32 AM]

This was one stupid video. Total waste of my time.

Roy Schestowitz   [04.03.07 04:06 PM]

The "2.0" appendage seems to convey a lot, but often leaves a void. Let's just avoid (if not be against) all that 'techisation' that comes from pre/appending terms like "Open Source" and 2.0 to everything, even music and cars. It /dilutes/ the terms. Zeldman had a nice writeup on Web 3.0 -- a satire, that was.

Woeful   [04.05.07 12:17 PM]

As a librarian, I think that this is a fantastic parody of Web 2.0, and how people are trying to apply “2.0″ principles (and jargon) to just about everything these days (i.e., Library 2.0).

Woeful   [04.05.07 12:18 PM]

As a librarian, I think that this is a fantastic parody of Web 2.0, and how people are trying to apply “2.0″ principles (and jargon) to just about everything these days (i.e., Library 2.0).


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