Digital Public Space, Take Two
On a note profoundly related to this morning's post about outdoor advertising, Phil Torrone just pointed me to his Makezine entry on Google's new technology for billboards that track how many people look at them. Phil points out that these devices will also open up new possibilities for click fraud.... This is going to get really interesting...
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[05.12.07 04:31 PM]
Engadget linked to this story and later updated the post to say Google was not involved.
[05.13.07 01:33 AM]
The fact that click fraud is going to be an issue remains. If you own that billboard, what stops you hiring someone to walk around the block time after time after time after time?
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dave glasser [05.12.07 04:25 PM]
I don't actually believe that this device is linked to Google, if you follow the links. Looks like some reporter made an analogy to Google's ad tech, and that's it.