Sun

Sep 30
2007

Marc Hedlund

Marc Hedlund

Here's to the Crazy Ones

I love this remix of Apple's "Here's to the Crazy Ones" ad over a scrolling display of third-party iPhone apps:

(Found here, which also has the original ad.)

Apple has previously hinted that they went after Hymn and similar iTunes-hacking projects not because they cared themselves, but because they were contractually obliged to by the studios providing them with music. I could imagine, charitably, that there is a similar dynamic at work here, where AT&T is "forcing" Apple to take action about iPhoneSIMFree and the like. But then, not so charitably, Apple has a long history of rocky developer relations, and this seems like another chapter in that history.

Whether this was intended or not, the effect of bricked iPhones will likely be that a far smaller audience will be willing to install 3rd-party iPhone hacks from now on. Most of us don't have $400 to blow on bricks. That will have to lead to fewer iPhone apps -- at least until Apple decides to release a supported API. The open question is what happens then. Of course, in all likelihood everyone will cry, "Our long nightmare is over," and get right back to work developing. But I wonder if the video above speaks to any lasting damage.

The amount of interest and excitement around iPhone hacks is unbelievable, and would be unbelievably positive for Apple (and AT&T) if they'd let it. It is everything Apple says it stands for, as the "Crazy Ones" mix points out. I hope all of that survives this bleak period.


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Comments: 11

  monopole [10.01.07 07:04 AM]

Yes! Let's tell Steve Jobs, "Yes sir, may I have another!" 'cause if we use an open moko or a gumstix based cell:
http://gumstix.com/press/goliath_PR.pdf
The kool kids won't let us give them our lunch money in exchange for spitting on us anymore! It's far more important to look kool than have platforms we control and our choice of carriers!

I mean, if the technical base abandons the iPhone and it loses momentum then Steve might get the idea he was doing something wrong!

  Rich White [10.01.07 08:15 AM]

This is awesome !

And speaking of crazy.... We think this concept could change the education worl with a 3D virtual environment on an interactive whiteboard in the classroom (on a shoe string budget!).. We call it Edusim.

http://www.youtube.com/watch?v=etBpUcNGVlU

  JC [10.01.07 08:35 AM]

Apple having an obligation to relock the iPhone wouldn't have stopped them from releasing an unlocked iPod Touch.

I'd also like to point out that AT&T sells tons of other application unlocked smartphones.

So, yeah, this is probably 100% Apple being Apple

  Michelle Murrain [10.01.07 06:05 PM]

"Whether this was intended or not, the effect of bricked iPhones will likely be that a far smaller audience will be willing to install 3rd-party iPhone hacks from now on. "

I've decided not to buy an iPhone until it's open. And I imagine some feel the same.

  Kontra [10.01.07 11:49 PM]

There are many legitimate reasons why Apple may not (yet) open up iPhone/iPod touch while it's establishing a third leg of revenue in addition to Mac and iPod business lines. I listed many business, technology and design reasons why here:

iPod touch nay-sayers: Shackled by "gadget thinking"
http://tinyurl.com/2t7asl

  Phil Curnan [10.02.07 11:14 AM]

"... the effect of bricked iPhones will likely be that a far smaller audience will be willing to install 3rd-party iPhone hacks from now on."

A second effect will likely be that there will be a far smaller audience of iPhone users. If Apple turned your iPhone into a brick would you ever buy another Apple product? I wouldn't.

  Danny [11.16.07 10:28 AM]

In theese times, the iphone is one of the most famous telephone in germany, too. But one of the negative facts is, that it is so expensive, that i' ve never seen, how anyone use it. I wonder about that!

  Michael [11.20.07 11:33 AM]

I don't thnik that the iPhone is the most famous phone in germany, is it?

greetings

  Martin [01.03.08 02:19 PM]

Same here, I haven't seen anybody but the real geeks/trendsetters use an iphone... not even the young wannabe-yuppies...

  Chris [01.21.08 01:15 AM]

It's still hard for me to believe what kind of hype is going on there about Apple products, e.g. the iPhone. There are already so many third party apps out in the market that the question might arise: what are the people doing with their free time?

  Ed Hardy [01.24.08 05:14 AM]

Its famous but not very common. The 2 Guys I met that actually own one didnt have to say many good things about it either ... I guess the next Generation iPhones will rock, tho.

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