Web2Summit: TechCrunch pre-announces Murdoch/Myspace Conversation

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Oct 17
2007

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Web2Summit: TechCrunch pre-announces Murdoch/Myspace Conversation

It was amusing to see Techcrunch's coverage of John Battelle's conversation with Rupert Murdoch and Chris DeWolfe go up before Rupert or Chris have even talked about the things that were supposedly "announced" at the conference.

Meanwhile, no mention of the news that was announced, at the get-go, that the MySpace founders have signed a new two-year earnout.

I also got a pre-briefing from Chris DeWolfe, but it didn't seem appropriate to publish the contents up front just in order to get a scoop.

TechCrunch does an impressive job of getting the scoop, but there's something a bit deceptive about posting the results of a pre-interview as if it were actually what was announced on stage.

(As I publish this entry, Chris is just starting to get into the platform discussion with John...)

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Comments: 5

Search‚óä Engines Web [10.17.07 09:29 PM]

This is an example of the intense competition to be newsworthy 24/7 with a global Web audience.

While continuous competition is certainly good, it can occasionally have an impact like this.

Additionally, the story could also be picked up by a variety of social bookmarking sites and gain further momentum - especially if it is a top member submitting.

Looking at Digg - one member submitted that story first - 24 minutes before another member. But because this was a likely homepage maker - the other - who is a top member - simply added a ? at the end of the URL and submitted the story again to take advantage of a hack. That second submission is just hours away from making the homepage.