One week into its public launch, the Google Apps Marketplace has just under 1,500 (enterprise) apps. Combined with Salesfore.com’s app exchange (also with over a thousand apps), enterprises interested in moving to cloud apps have an increasing number of software tools to choose from.
In an earlier post, I examined the average price of the Top 100 PAID apps and noted that the relationship between price and popularity was somewhat dependent on the category. But in the Book category, I concluded that the Top 10 PAID apps were on average cheaper than those ranked 91-100. But what if we examine all Book apps, will the long tail apps be pricier?
Last week marked the first time the U.S. iTunes store had over 150,000 apps available. Close to 31,000 different developers (or “sellers”) were responsible for those apps, with many offering one to five apps, while a few offered over a hundred different apps. Which developers consistently produce top-selling apps? I examined the percentage of apps produced by a developer that became best-sellers.
One of the largest gatherings of mathematicians, the joint meetings of the AMS/MAA/SIAM, took place last week in San Francisco. Knowing that there were going to be over 6,000 pure and applied mathematicians at Moscone West, I took some time off from work and attended several sessions. Below are a few (somewhat technical) highlights. It’s the only conference I’ve attended where the person managing the press room, was also working on some equations in-between helping the media.
Next week, O'Reilly's Research Director Roger Magoulas, will lead an exciting panel discussion on Big Data†. The focus will be on the piles of data that companies have been collecting, and are just beginning to analyze: The internet and social media create a mountain of random, unstructured, and at times ephemeral data by-products, which may appear to be trash. Yet,…
Measured in terms of number of unique apps, the Top 5 categories in the U.S. app store have been Games, Books, Entertainment, Travel and Utilities. But comparing categories in terms of number of apps doesn’t capture the challenge of developing applications in different categories. As I noted in an earlier post, it’s much easier to develop a Book app than an interactive game. One crude measure for the relative complexity of developing apps across categories is to compare the number of apps per seller.
As the web increasingly becomes real-time, marketers and publishers need analytic tools that can produce real-time reports. As an example, the basic task of calculating the number of unique users is typically done in batch mode (e.g. daily) and in many cases using a random sample from relevant log files. If unique user counts can be accurately computed in real-time, publishers and marketers can mount A/B tests or referral analysis to dynamically adjust their campaigns.
While it might be true that the number of Book apps is growing at a faster rate, Games continue to dominate the list of popular U.S. iTunes Apps. Games accounted for about a fifth of all iTunes apps over the past week†, but the category continued to have a disproportionate share of the Top 100 charts, accounting for 52% of the Top Grossing, 56% of the Top Paid, and 50% of the Top Free apps.