There's a lot to be said that's positive about our declining economy. (Yeah, it's an odd beginning. But hang in there with me.) In the publishing industry, for example, we're having to be a lot more careful about what products we release. We're also having to be more efficient in our products; people want more for less.
It doesn’t take a rocket scientist to realize that media is changing the way books are viewed. In fact, video – and YouTube in particular – has already changed how books are sold. Most big fiction releases are heralded by short “book trailers” that give an almost movie-like feel to the contents of the book.