Brian d'Alessandro

Brian is the VP of Data Science at Dstillery, an ad tech firm that specializes in predictive modeling for cross channel advertising. Brian's research interests include building autonomous learning systems over big data architectures and causal modeling for businesses. Brian also plays the drums for the band Coastgaard.

Actions predict louder than words

How server logs are making demographics obsolete.

Data isn’t just bigger these days; it is also fundamentally different than it was 10 years ago. The nature of this change is driving several innovations in the way marketing is done, particularly around targeting and measurement. From a predictive targeting standpoint, ad tech firms are realizing that knowing a user regularly visits an investing blog and regularly…
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