Chiu-ki Chan

How to Engage (and Delight) Your App Users

OSCON 2013 Speaker Series: The importance of being whimsical

What makes a good app? Sure, it should do what it claims to do, intuitively and efficiently. But that is just the base line. How do you stand out from the sea of apps? You need to go above and beyond, and whimsy may just be the secret ingredient you need.

Tumblr

At the keynote at AnDevCon BostonChris Haseman and Zack Sultan showed us how they designed and implemented the Tumblr app. They shared many tips and tricks to make your app look good and work well, but the recurring theme is to delight your user.

There are many whimsical touches to Tumblr, one being the pull-to-refresh animation:

Tumblr

Tumblr could have gone with a loading text or a standard spinny, but this custom animation brings the app a notch above others. It entices users to refresh more, increasing engagement. This is the power of whimsy.

Welcome animations

Animation is a great way to add whimsy to your app. At AltWWDC, Ben Johnson showcased many different apps with effective animations.
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