Claire Rowland

Claire Rowland is an independent research, UX strategy, design and product consultant focused on the consumer Internet of Things, and lead author of Designing Connected Products: UX for the consumer internet of things (O’Reilly). She has particular expertise in connected home technology and energy management. She was previously the service design manager for AlertMe.com, a connected home platform (now owned by British Gas) and head of research for design agency Fjord.

Understanding the experience design of consumer IoT products

Great UX for IoT requires cross-discipline collaboration between design, technology, and business.

Download a free copy of our new report “User Experience Design for the Internet of Things,” by Claire Rowland, to learn about a framework for understanding the UX of consumer IoT products. Note: this post is an excerpt from the report.

Trapeze_artists_1890When we think of design for connected products, we tend to focus on the most visible and tangible elements. These are the industrial design of connected devices, and the user interfaces (UIs) found in mobile and Web apps and on the devices themselves.

They are important concerns, which have a major impact on the end user’s experience of the product. But they’re only part of the picture. You could create a beautiful UI, and a stunning piece of hardware, and users could still have a poor experience of the product as a whole.

Designing for IoT is inherently more complex than Web service design. Some of this is to do with the current state of the technology. Some of this reflects our as-yet immature understanding of compelling consumer IoT value propositions. Some of this stems from the fact that there are more aspects of design to consider. Tackling them independently creates an incoherent user experience (UX).

Designing a great connected product requires a holistic approach to user experience. It spans many layers of design, not all them immediately visible. More than ever, it requires cross-discipline collaboration between design, technology, and business. Great UX may start with understanding users. But the designer’s ability to meet those users’ needs depends on the technology enablers, business models, and wider service ecosystem. Read more…