Animals have shaped O'Reilly. Now it's time to give back through the O'Reilly Animals campaign.
No one needs to be told that the tarsier and the camel are O’Reilly Media icons. So are the llama, the elephant, and the flying fox. And hundreds of other animals. Authors speculate on the significance of the animals chosen to grace their books. Customers take pictures of their collections and send them to us. Everyone has a favorite — and spoofs have abounded.
In other words, it’s an understatement to say that the use of classic animal engravings on O’Reilly books has been a success. Unfortunately, what it hasn’t done is help the animals themselves.
The truth is that a large number of the animals featured on O’Reilly books are threatened or critically endangered. We’ve always used colophons in the books as a way to tell readers about the animals. Now we want to use social media and the web to tell those same readers how they can contribute to helping the animals in real life.
At OSCON this week, we’re launching the O’Reilly Animals campaign to raise awareness of the animals’ plight, with a special emphasis on the ways in which people and organizations are using technology to help save and restore endangered animal populations around the globe. With an eye-catching display and the “Animal Ladies” on site (Edie and Karen Montgomery, the Animal book cover designers), we’ll be encouraging members of the O’Reilly community to get involved in whatever ways they can.