Computers are looking back at us

The mouse's days are numbered. Researchers have developed laptops controlled by eye movement.

Tobii Technology is testing prototype laptops that use eye-tracking technology that replaces a mouse — and they think it might just be ready for mass-market consumption.

Startups get social with browser extensions

HayStaks and Wajam extensions bring social hooks to search results.

Browser extensions from companies like HayStaks and Wajam merge social data intro traditional search results.

Search Notes: Google targets "content farms"

Examining Google's algorithm change and how it affects searchers and site owners.

There was one big story in search last week: Google's move to purge low-quality "content farm" material from its search results. Here's a look at the impact, the response, and what site owners should address.

Smarter search looks for influence rather than links

A Princeton search algorithm uses language indicators to measure importance.

A search algorithm being developed by Princeton University researchers parses language to determine relevance. Academic application is one possibility, but this type of algorithm could also extend to news recommendations.

Smaller search engines tap social platforms

Some niche engines are using social activity as a search signal.

Integrating social media into search engines is one thing, but engines like Foodily and BuzzFeed's Pop Culture Search are basing some of their results on social platform activity.

Buy where you shop gets a little easier

A new search app gives consumers mobile access to aggregated product reviews.

Search Reviews scans bar codes to bring up crowdsourced reviews, allowing consumers to compare products in-store and on-the-go.