Gretchen Giles
An award-winning journalist with 17 years of experience, eight of them as editor of the North Bay Bohemian alternative newsweekly, Gretchen Giles was awarded an NEA grant to study visual arts journalism in 2009. She is a publicist at O'Reilly Media.
Peeking Into the Trough
Has big data reached the dread peak of inflated expectation?
According to Gartner, big data has now reached the peak of inflated expectations in its hype-cycle model, and is falling into the ‘trough of disillusionment’—a period of disappointment and negative press.
Edd Dumbill is not so sure. “Big data is only just getting going,” he says. “Sure, it’s not magic, but there’s much opportunity and much to learn.” Still, he does see a change in big data’s maturity.
In planning Strata 2013, Edd sees a bigger focus on best practices and growing past pilot deployments. “The real value will come when companies embrace big data as a business problem, not an IT project,” he says.
What do you think: Are we there yet? Does this descent into the trough indicate that real usefulness is just around the corner? We look forward to reading your answers below.