Despite the bell tolling on the publishing industry lately, the publishers who are doing well these days are those who have focus. Publishers who have a consistent message, who create content about specific things, seem not to be paddling the lifeboat with broad, generalized trade publishers. Niches, areas of concentration – call them what you will, but this is where the future of publishing lies.
I keep turning the Amazon/BookSurge story over in my mind, and decided today that it was worth a deep look at the stakeholders, and their stakes.
The intertubes have been flapping today about Amazon's latest move to get its POD publishers and self-published authors to exclusively use BookSurge for printing their titles.