Mehdi Daoudi

Mehdi Daoudi is the co-founder and CEO of Catchpoint, a premier provider of web performance testing and monitoring solutions. His team has expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies that impact the experience of millions of users. Before Catchpoint, he spent 10+ years at DoubleClick and Google, where he was responsible for Quality of Services, buying, building, deploying, and using monitoring solutions to keep an eye on an infrastructure that delivered billions of transactions daily.

4 Steps to a culture of performance

Guidelines to maximize, allocate, and use resources strategically

Highway Night Photograph Lights Night Lighting. Photo: Pixabay

Highway at night. Photo: Pixabay

Companies that are driven by web performance, like Google, develop a culture of performance from the top-down thanks to performance-minded CEOs. For the majority of organizations, however, this is not the case. Often, it’s up to those working at every day performance monitoring to inform the organization of the business value of a company-wide focus on performance, convince key stakeholders to make real changes to processes and infrastructure, and maintain an ongoing performance-driven culture.

Step one: Build your case

Before you can instill a culture of performance, you first need to demonstrate the value of strong web performance to your colleagues and superiors. To do that, you must build a case based on business standards that everyone can relate to, specifically by demonstrating the clear link between web performance and revenue. Calculate how much revenue you would lose if your site was down for hours, or even minutes. Ask how much time IT spends fixing problems when they could be working on other issues. Figure out what your competitors’ web performance is like and how yours compares (if it’s better, you have to keep up; if it’s worse, it’s an opportunity to take advantage of their weakness).
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