Mike Shatzkin first wrote for pay in the late 50s, covering the Little League for a local paper, and started working in book publishing in 1962 as a clerk in the brand new, just-opened, paperback department of Brentano's Bookstore on Fifth Avenue. In his time in publishing, he has written several books, acquired, agented, supervised production (but not design; nobody lets him design!), directed marketing and publicity and rights, and sold books through every conceivable channel. He has been "gainfully unemployed" as a consultant since 1979 as Founder and CEO of The Idea Logical Company. For the past two decades, Shatzkin has focused on supply chain and digital change issues. He has organized numerous conferences all over the world, spoken at others in even more locations, and has conceived and executed several industry education projects in the past few years: on "Digital Asset Distribution" in 2007, on "Innovation and Experimentation" in 2008, and on "StartWithXML: Why and How" which staged a 1-day Forum in January 2009. He is currently working on "Shifting Sales Channels" for BISG's annual Making Information Pay conference in May 2009.
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