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Mike Shatzkin
Mike Shatzkin is Founder & CEO of The Idea Logical Company, Inc., a consulting company that also provides data management services to the publishing industry. The company also owns BaseballLibrary.com, the largest aggregation of narrative writing on baseball history. Mike's first job in publishing was as a sales clerk at the brand-new paperback department at Brentano's Bookstore on 5th Avenue in 1962. Since then, he has authored five books and worked at virtually every step in the publishing value chain: editorial, production, sales, marketing and distribution. He served as Director of Marketing for The Two Continents Publishing Group in the 1970s and has been a consultant since 1979. Managing monopolies and dominance in the Net age
Guest blogger Mike Shatzkin is Founder and CEO of The Idea Logical Company, where he has focused on supply chain and digital change issues since 1979. Mike has spoken at and organized publishing industry conferences all over the world. He recently launched The Shatzkin Files blog. One of Mike's several books, The Ballplayers, forms the core of BaseballLibrary.com. Our thinking...
Another Position: XML Alone is Not Enough
George Lossius, the CEO of Publishing Technology PLC, wrote a very thoughtful post about our StartWithXML project for the new UK blog, BookBrunch. He comments after a report on the presentation I did at Frankfurt about our project. George's point is that XML "is not enough." Books will live in a larger world also using XML and highly internal standards...
For a Workflow Change, Support from the Top is Required
Last week Laura Dawson and I spoke about StartWithXML to a group of IT and operations people from publishers at the User Group meeting for Global Turnkey Systems, a company owned by one of our lead sponsors, Klopotek. We got some great questions afterwards. On reflection, we realized that they touched an important theme: the need for CEO-level support for...
Respond to the StartWithXML Survey Before It Closes on Friday!
We are very pleased that over 125 people have already responded to our StartwithXML industry survey, which you can find here. We will start blogging a bit about the results later in October. Complete results will be published in our Research Paper, which will debut at the Forum on January 13, 2009 at the McGraw-Hill Auditorium. There's no attempt to...
The Future of Chunk Sales ... Today!
The blog PersonaNonData pointed us to a new model that might bring the future into tighter focus for some publishers. At AcquireContent.com, a new Web site from Gale, they have made their content available for sale through "customer pull" transactions. We have tried to make the points that new revenue opportunities will be small dollars and we've suggested that XML-structured...
Visualizing the Advantages of StartWithXML
Here are two ways to think about why a StartWithXML workflow can be important and valuable: 1. Until very recently, we lived in a world where the book was the sun and everything else orbited around it. Now the CONTENT, the IP, is the sun, and the book is relegated to one of the satellite bodies (still often the biggest,...
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