Publishing

Pricing lessons learned from a publishing startup

Pricing lessons learned from a publishing startup

Rafiq Ahmed talks pricing strategies for Demibooks' Composer platform.

In this TOC podcast, Demibooks CEO and co-founder Rafiq Ahmed talks about challenges in the ebook tools space and how his startup is handling pricing.

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Publishing News: You may not own what you think you own

Publishing News: You may not own what you think you own

Two lawsuits address digital content copyright, Macmillan puts its money where the future is, and publishers experiment with QR codes.

Courts are establishing copyright laws regarding digital media resale and tweet content ownership, Macmillan is funding the business that will replace it, and QR codes help publishers market and collect consumer data.

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Amazon as friend and foe

Amazon as friend and foe

Clint Greenleaf on the challenges of working with and competing against Amazon.

In this TOC podcast, Greenleaf Book Group founder and CEO Clint Greenleaf shares a unique perspective on working with and competing against Amazon. He also addresses the DOJ lawsuit and offers thoughts on the future of ereaders.

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Publishing News: NewCo's global spread

Publishing News: NewCo's global spread

A call for NewCo to expand its focus, ereading data is influencing content, and Hugh McGuire talks ebooks at TEDxMontreal.

B&N plans to open Nook stores worldwide; Joe Wikert says their store focus need a technology turn. Elsewhere, WSJ reporter Alexandra Alter looks at data generated by ereading, and Hugh McGuire argues ebooks belong on the web at TEDxMontreal.

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Direct sales should be a publisher priority

Direct sales should be a publisher priority

Bob Pritchett on how and why he built his company around a direct sales channel.

In this TOC podcast, Logos Bible Software president & CEO Bob Pritchett talks about the importance of customer engagement, building direct sales channels, and how to beat Amazon.

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"Lightweight" DRM isn't the answer

O'Reilly responds to the IDPF's request for comments on a new form of DRM.

In this open letter to the IDPF's Executive Director, Bill McCoy, O'Reilly GM & Publisher Joe Wikert explains why a DRM-free approach is far better than any "lightweight" DRM option.

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