The Facebook Application Ecosystem: Why Some Thrive--and Most Don't

An O'Reilly Radar Report

by Shelly D. Farnham, Ph.D
March 2008, 20 pages

What do the killer apps on the Facebook platform have in common? What must you build into your application if you want Facebook users to adopt it--and pass it on to their friends? Get The Facebook Application Ecosytem and find out.

The Report identifies:

  • The application features that lead to success
  • Best practices to launch and build Facebook apps
  • Why people are using the top Facebook apps
  • Winning ad strategies--what works, targeting demographics or user interests?
  • How to innovate to get ahead of the pack