ENTRIES TAGGED "advertising"

Four short links: 25 June 2014

Mobile Hacks, Advertising Returns, Solid Writeup, and Predicted Future

  1. Researchers Find and Decode the Spy Tools Governments Use to Hijack Phones (Wired) — I’m fascinated to learn there’s an Italian company making (and selling) the mobile phone rootkits that governments use.
  2. On the Near Impossibility of Measuring the Returns on Advertising (PDF) — Statistical evidence from the randomized trials is very weak because the individual-level sales are incredibly volatile relative to the per capita cost of a campaign—a “small” impact on a noisy dependent variable can generate positive returns. (via Slate)
  3. Reflections on Solid Conference — recap of the conference, great for those of us who couldn’t make it. “Software is eating the world…. Hardware gives it teeth.” – Renee DiResta
  4. Cybernation: The Silent Conquest (1962)[When] computers acquire the necessary capabilities…speeded-up data processing and interpretation will be necessary if professional services are to be rendered with any adequacy. Once the computers are in operation, the need for additional professional people may be only moderate [...] There will be a small, almost separate, society of people in rapport with the advanced computers. These cyberneticians will have established a relationship with their machines that cannot be shared with the average man any more than the average man today can understand the problems of molecular biology, nuclear physics, or neuropsychiatry. Indeed, many scholars will not have the capacity to share their knowledge or feeling about this new man-machine relationship. Those with the talent for the work probably will have to develop it from childhood and will be trained as intensively as the classical ballerina. (via Simon Wardley)
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Four short links: 22 May 2014

Four short links: 22 May 2014

Local Clusters, Pancoopticon, Indie Oversupply, and Open Source PDF

  1. Ferryhelps you create big data clusters on your local machine. Define your big data stack using YAML and share your application with Dockerfiles. Ferry supports Hadoop, Cassandra, Spark, GlusterFS, and Open MPI.
  2. What Google Told SECFor example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities. The only thing they make that people want to buy is the ad space around what you’re actually trying to do.
  3. The Indie Bubble is Popping (Jeff Vogel) — gamers’ budgets and the number of hours in the day to play games are not increasing at the rate at which the number of games on the market is increasing.
  4. pdfium — Chrome’s PDF engine, open source.
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Four short links: 3 February 2014

Four short links: 3 February 2014

Ouroborosification, Kid Curricula, Geeky Furniture, and Data Leakage

  1. How In-App Purchases Has Destroyed the Games Industry — fantastic before-and-after of a game, showing how it’s hollowed out for in-app-purchase upsell. the problem is that all the future generations of gamers are going to experience this as the default. They are going to grow up in a world, in which people actually think this is what gaming is like. That social engineering and scamming people is an acceptable way of doing business.
  2. Making Makers — kid-tested curricula for kids learning to code, to 3D print, stop motion animation, and more. (via BoingBoing)
  3. 555 Footstool in the Wild — awesome furniture in the shape of the ever-popular timing chip.
  4. What a Brand Knows About You When You Log In With Facebook (Twitter) — good lord. (via BoingBoing)
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Four short links: 31 January 2014

Four short links: 31 January 2014

Mobile Libraries, Python Idioms, Graphics Book, and Declining Returns on Aging Link Bait

  1. Bolts — Facebook’s library of small, low-level utility classes in iOS and Android.
  2. Python Idioms (PDF) — useful cheatsheet.
  3. Michael Abrash’s Graphics Programming Black Book — Markdown source in github. Notable for elegance and instructive for those learning to optimise. Coder soul food.
  4. About Link Bait (Anil Dash) — excellent consideration of Upworthy’s distinctive click-provoking headlines, but my eye was caught by we often don’t sound like 2012 Upworthy anymore. Because those tricks are starting to dilute click rates. from Upworthy’s editor-at-large. Attention is a scarce resource, and our brains are very good at filtering.
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Four short links: 23 January 2014

Four short links: 23 January 2014

MSR Open Access, Light Table Open Source, Virality Unleashed, and Holacracy's Founder

  1. Microsoft Research Adopts Open Access Policy for Publications — +1
  2. Light Table is Open Source — this matters because these experiments in semantic interactivity inform technical UIs of the future, and the more ubiquitous this code is then the more effect it can have and the sooner we can have the future.
  3. The Six Things That Make Stories Go Viral Will Amaze and Astound You (New Yorker) — Berger and Milkman found that two features predictably determined an article’s success: how positive its message was and how much it excited its reader. The obvious part is that we develop immunity to things that catch our attention: our brains are well-developed systems for filtering, and the only constant is that advertisers will need novelty.
  4. The Story of Holacracy’s Founder (Quartz) — background on the interesting flat organisation culture system that’s gaining traction in startups.
Comment: 1
Four short links: 11 December 2013

Four short links: 11 December 2013

Surveillance Future, DNS Control, 3D Printed Room, and Reality Check

  1. Meet Jack, or What The Government Could Do With All That Location Data (ACLU) — sham slidedeck which helps laypeople see how our data exhaust can be used against us to keep us safe.
  2. PirateBay Moves Domains — different ccTLDs have different policies and operate in different jurisdictions, because ICANN gives them broad discretion to operate the country code domains. However, post-Snowden, governments are turning on the US’s stewardship of critical Internet bodies, so look for governments (i.e., law enforcement) to be meddling a lot more in DNS, IP addresses, routing, and other things which thus far have been (to good effect) fairly neutrally managed.
  3. 3D Printed Room (PopSci) — printed from sand, 11 tons, fully structural, full of the boggle. (via John Hagel)
  4. Things Real People Don’t Say About Advertising — awesome tumblr, great post. (via Keith Bolland)

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Four short links: 19 November 2013

Four short links: 19 November 2013

Ad Triumphalism, Education Not Transformed, Bookstore Infrastructure, and Tossable Camera

  1. Why The Banner Ad is Heroic — enough to make Dave Eggers cry. Advertising triumphalism rampant.
  2. Udacity/Thrun ProfileA student taking college algebra in person was 52% more likely to pass than one taking a Udacity class, making the $150 price tag–roughly one-third the normal in-state tuition–seem like something less than a bargain. In which Udacity pivots to hiring-sponsored workforce training and the new educational revolution looks remarkably like sponsored content.
  3. Amazon is Building Substations (GigaOm) — the company even has firmware engineers whose job it is to rewrite the archaic code that normally runs on the switchgear designed to control the flow of power to electricity infrastructure. Pretty sure that wasn’t a line item in the pitch deck for “the first Internet bookstore”.
  4. Panoramic Images — throw the camera in the air, get a 360×360 image from 36 2-megapixel lenses. Not sure that throwing was previously a recognised UI gesture.
Comments: 3
Four short links: 18 July 2013

Four short links: 18 July 2013

Rules of the Internet, Bigness of the Data, Wifi ADCs, and Google Flirts with Client-Side Encryption

  1. Ten Rules of the Internet (Anil Dash) — they’re all candidates for becoming “Dash’s Law”. I like this one the most: When a company or industry is facing changes to its business due to technology, it will argue against the need for change based on the moral importance of its work, rather than trying to understand the social underpinnings.
  2. Data Storage by Vertical (Quartz) — The US alone is home to 898 exabytes (1 EB = 1 billion gigabytes)—nearly a third of the global total. By contrast, Western Europe has 19% and China has 13%. Legally, much of that data itself is property of the consumers or companies who generate it, and licensed to companies that are responsible for it. And in the US—a digital universe of 898 exabytes (1 EB = 1 billion gigabytes)—companies have some kind of liability or responsibility for 77% of all that data.
  3. x-OSCa wireless I/O board that provides just about any software with access to 32 high-performance analogue/digital channels via OSC messages over WiFi. There is no user programmable firmware and no software or drivers to install making x-OSC immediately compatible with any WiFi-enabled platform. All internal settings can be adjusted using any web browser.
  4. Google Experimenting with Encrypting Google Drive (CNet) — If that’s the case, a government agency serving a search warrant or subpoena on Google would be unable to obtain the unencrypted plain text of customer files. But the government might be able to convince a judge to grant a wiretap order, forcing Google to intercept and divulge the user’s login information the next time the user types it in. Advertising depends on the service provider being able to read your data. Either your Drive’s contents aren’t valuable to Google advertising, or it won’t be a host-resistant encryption process.
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Four short links: 14 May 2013

Four short links: 14 May 2013

Privacy: Gone in 150ms, Pen-Testing Tablet, Low-Level in Lua, and Metaphor Identification Shootout

  1. Behind the Banner — visualization of what happens in the 150ms when the cabal of data vultures decide which ad to show you. They pass around your data as enthusiastically as a pipe at a Grateful Dead concert, and you’ve just as much chance of getting it back. (via John Battelle)
  2. pwnpad — Nexus 7 with Android and Ubuntu, high-gain USB bluetooth, ethernet adapter, and a gorgeous suite of security tools. (via Kyle Young)
  3. Terraa simple, statically-typed, compiled language with manual memory management [...] designed from the beginning to interoperate with Lua. Terra functions are first-class Lua values created using the terra keyword. When needed they are JIT-compiled to machine code. (via Hacker News)
  4. Metaphor Identification in Large Texts Corpora (PLOSone) — The paper presents the most comprehensive study of metaphor identification in terms of scope of metaphorical phrases and annotated corpora size. Algorithms’ performance in identifying linguistic phrases as metaphorical or literal has been compared to human judgment. Overall, the algorithms outperform the state-of-the-art algorithm with 71% precision and 27% averaged improvement in prediction over the base-rate of metaphors in the corpus.
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The media-marketing merge

Can good content come from pay-to-play relationships?

I ran across a program Forbes is running called BrandVoice that gives marketers a place on Forbes’ digital platform. During a brief audio interview with TheMediaBriefing, Forbes European managing director Charles Yardley explained how BrandVoice works:

“It’s quite simply a tenancy fee. A licensing fee that the marketer pays every single month. It’s based on a minimum of a six-month commitment. There’s two different tiers, a $50,000-per-month level and a $75,000-per-month level.” [Discussed at the 4:12 mark.]

Take a look at some of the views BrandVoice companies are getting. You can see why marketers would be interested. Read more…

Comments: 4